Celebrating the Innovators behind every Invisalign® smile.




You are the everyday heroes whose care and expertise change patients’ lives.
And we’re committed to doing everything we can to support your work.
Innovators Behind the Smile celebrates you and your peers and the 20 million Invisalign smiles1 you've created.
You are more than a provider. You are the planner, the designer, the creator –the Innovators Behind the Smile.
Through your hands, digital technology becomes artistry. You visualize what’s possible and use your expertise to guide each patient’s journey with precision, comfort, and care. You restore confidence. You protect health. You shape outcomes that last a lifetime.
This campaign celebrates your role in shaping the future of dentistry by transforming smiles with intention, integrity, and innovation. We are proud to partner with you to elevate your voice and champion your story. Together, we transform smiles and change lives.




“I truly believe we can change lives. And if you can do that in a seamless way and in a predictable way that’s comfortable for the patient – that’s my dream.”
- Dr. Karla Soto, Boca Raton, Florida


"If you want to do more dentistry, get an iTero™ scanner. Whether for routine dentistry, comprehensive dentistry, Invisalign – there’s nothing that’s had the same return on investment.”
- Dr. Josh Austin, San Antonio, Texas


“I have patients in their 50s and 60s that have been grinding for years. We use Invisalign, we get them into proper occlusion, and now you’re able to place crowns, and you’re able to completely transform their smile.”
- Dr. Gobind Oberoi, Gilroy, California




Behind every smile is an Innovator who made it possible.
From breakthrough treatments to meaningful moments — get to know the experts leading the way.

